Capital Blue Cross

The “Blue” brands are among the most recognized and trusted brands in history. And yet, there are many claiming to have a product that is “similar to,” or “about the same as,” or “not much different than” Blue Cross and Blue Shield.

We’ve worked with Capital Blue Cross to develop branded marketing materials, including brochures and sales literature, that reinforce and strengthen the “Blue” brand, with a “Choose Blue” theme supported by proprietary “Choose Blue” photography. This strategy helps keep some distance between the “Blue” brands and the competition.