AMP Incorporated

After more than 50 years of growth, AMP found mthemselves in the midst of an identity crisis. This was due in part to having made multiple strategic acquisitions, which created dozens of subsidiaries and departments, operating independently of one another, with hundreds of locations around the world.

We helped with the challenges of integrating the new companies into a cohesive, AMP-branded identity system, covering everything from stationery to trucks, catalogs to packaging … making the connections a little clearer.