Pinnacle Health System
Harrisburg Hospital and Polyclinic Medical Center joined forces to become the Pinnacle Health System.
Mergers like this create identity and brand challenges far more complex than ever before. The more complex the identity challenge, the more important it is to follow a strategic communications plan.
A strategy that not only builds a new brand and brand promise, but one that also helps manage the process of introducing the new communications material to both internal and external audiences.
Integrate … communicate … educate.