Strawberry Square, the linchpin in the revitalization of Downtown Harrisburg, was originally positioned as a retail mecca for women’s fashion and other specialty shops.
Over the years, Strawberry Square has evolved into much more, offering prime office space, a food court, a footbridge to the Hilton Hotel, close proximity to the state capitol, and the Whitaker Center for Science & the Arts.
Today, Strawberry Square is a corporate business and entertainment complex in the hub of Downtown Harrisburg.
A new identity system was developed to better address the marketing needs of the retail establishments, while at the same time, positioning Strawberry Square as a premier corporate business complex. A much better fit.